Advertising Agency - Fallon

Fallon is an advertising agency who have worked with some well known brands such as Cadbury, Skoda and Netflix. They are based in London and have They have a leadership team that consists of three people. There is Nick Bell ECD. 

Nick Joined Fallon In November 2014. He Began His Career At Abbott Mead Vickers/BBDO And Then Moved On To Become Executive Creative Director Of Both Leo Burnett And Then JWT Over A Period Of 9 Years, Before Being Appointed Global Creative Director At DDB.
Nick Has Produced Award Winning Work For Volvo, The Economist, IKEA, BT, RSPCA, John West, Mercedes Benz, Nintendo, P&G, Smirnoff, Vodafone, HSBC, Nestlé And Unilever - Achieving The Prestigious ‘Advertiser Of The Year’ Award Twice – For McDonald’s And For Heinz.

James Townsend:

James Has Been With Fallon For Three Years, Leading Both Domestic And Global Businesses Such As Nokia, BBC, Orange And Unilever. 

David Hackworthy:

David Joined Fallon In January 2013. He Has Led Strategy In Agencies Across Australia, USA And The UK For The Last 20 Years.

below is a screenshot from the website that shows previous adverts that have been created by the team:

Fallon is based in london and there is a detailed map showing the exact location in london.

They have created video ads for digital use, cinema use and tv use. There isn't much information on the Fallon webpage that tell us how they go about creating there ads but there is a series of completed adverts. 

The company offer work experience and internships. They can help people get in the door and gain experience of the Advertising industry. 

Print Advert Case Study - Skoda Fabia 2007

In 2007 Skoda released a new car into their car range which was named the 'Fabia'. The advert was well known in a print version and a televised video advert. The advert features a team of bakers creating a full scale size version of the new car. 

Codes:

In the print ad there are some advertising codes used. The typography used looks soft and curvy and invites the viewer into the image. Also the colour of the cake car is relevant as the colour orange stands out and people will remember the vivid colour and pass on what they have seen. The bakery members standing with the replica car add realism to the advert ad they give the impression that they have all played a part in making the car and have spent along time crafting the cake and perfecting it. There is also the Skoda brand slogan at the bottom of the image which people will know as it has been the same since the company began. 

I think that the advert can be put into the category of photographic adverts as the main focus of the advert is the photography. The advert says that the new fabia will be full of lovely stuff as this is what the slogan says. These words entice the viewer to think more about the new model and then want to find out what lovely things will be inside the car. I think that the target audience for this advert is for people who want to buy a new car or for people who like the brand of Skoda cars. I also think that it could be targeted at children as children always like sweet things such as cake and they may see the car and tell their parents about what they have seen. The advert is out there to get buyers for the new Fabia car and for people to pass on the message about the 'cake car ad'. I think seeing the advert twice will make sure that you remember what you have seen. I think this because the colours in the advert are strong and the idea is unusual as you don't see a car made from cake every day and it stands out. 

Video Advert:

The advert features the engine going in the car and then the viewer sees the finished product and the famous branding and slogans. There is also a soundtrack over the footage which is 'My Favourite Things' and runs the duration of the advert. The advert is 1:10 (70 seconds). The advert shows everyone involved helping out with the baking and assembling of the car and it looks like everyone is taking care when building the model. 

Making the Advert: 

The advert was shown on the television and showed the whole baking and construction process of making the car cake. I think the advert wanted the viewer to feel like the car would make them feel happy like cake often does. Cake is a delicious and delightful food and the team at Skoda want their customers to feel delighted with their cars and services. When Skoda first set up the company was often thought of as a joke and was for many years and people didn't want to purchase their products. Skoda has now rebranded themselves by creating high budget videos and print adverts. They are now part of the German manufacturer VW. There is a play on words in the print and video advert as the ad says the car is made from lovely stuff. This means that the car is made from cake in the adverts but it also means that the car will be full of lovely things such as leather seating, air conditioning and high quality materials. 

Some images of the creation of the scale cake:

Analysing Adverts

The advert is simple and stands out when it i looked at. The purpose of the advert is to get people to support the appeal and to donate money to the charity. I think that the advert is aimed at people who want to make a difference by donating money and care about the situation. The advert is trying to make the viewer go online or ring up and donate money to the appeal. I think that the ad must be seen at least five times so that people understand the advert and what it is trying to do. 

The advert above is an advert for Inder's Kitchen which is a takeaway. The advert stands out to other adverts and printed menus that i've seen before as it is clean and clutter free like others around. The print advert makes the product of the takeaway look tasty and inviting to eat as the colours stand out. The meaning of the advert is to let people see the products and then go and order the foods. I think that the advert would be targeted at people who like to eat that type of cuisine and are in the local area of the restaurant or takeaway. The advert is trying to make people order the food and go to the restaurant to eat. I think the advert could be seen over a dozen times to get the idea of what the advert is trying to advertise. I say this because there is only one piece of text on the ad and it doesn't stand out very much. I think that Photoshop was used when creating this advert. The text on the advert could have been added in photoshop or in another program. I think the food was photographed professionally by a photographer. This makes the image look professional and more tasty.