Risk Assessment:

A1 Completed Board:

Final Quote:

Unit 1 | Overview Powerpoint:

Unit 1 | Overview Powerpoint from Charlie Hall

Week Four | Final Design Proofs and Display Board

Final Design: 

Final Plan for final design:

Distribution:

This postcard will be given out by two methods. One method is when someone buys a meal or takeaway meal they will be given the postcard and will then read the card and do what is instructed on it. The other method that will be used with the postcards is giving them out to the public close to the two stores in Cambridge. The postcard will reach a smaller audience than the van, as it is a smaller product and will only be seen by customers and shoppers in the town center.

Production and Costing:

The postcards can be produced in many different quantities but we have got some realistic quotes for the costing’s of the cards. 5,000 of the perforated cards will cost £299.48 including VAT and delivery. For 10,000 the cards will cost £399.98. The postcards will be effective when being viewed and the card can be viewed when given out and when walking people will continue to look at it and this will let them see what is on offer.

Who is in charge of each design element?

When creating the postcard we will have people in charge of different design elements.

Tom Adams – In charge of the background colours and other shape creation.

Charlie Hall – In charge of the typography.

Sophie Thomas – Photography and borders.

Total Costing’s:

X2 Meetings - £80 (2 Hours worth of time)

Design Process – £800 (20 hours)

All printing costs during task including mock ups (£25)

Travel Costs to desired location (£20)

Printing costs for postcards - £399.98

TOTAL: £1,324.99

Making the postcards will evolve someone creating the cards using Photoshop and then getting all the correct fonts and making sure everything is placed correctly. To create the card it will take a day to create correctly form start to finish. There is no issues with copy write as the fonts are used by Nana Mexico and the image being used will be a stock image from the website.

Dates:

The advert will be ready for the client on Friday 13^th February 2015. The client will be responsible for getting the postcards printed for the stores in Cambridge. Once sent to the client the finalised print can be ready to be handed out by 15^th March 2015.

Legal and Ethical:

    We have looked into the issue of there being inappropriate content on the ‘#bigassborrito’ but everything seems to be ok as Nana Mexico currently use this #.

·      There could be issues with people not thinking the food is very healthy. A chart of other fast foods could be produced and placed in the stores to show how the Mexican street food shapes up to other fast foods.

Th word ASS being used in other ads:

http://www.theguardian.com/lifeandstyle/2015/feb/16/advertising-reverse-hypersexualisation

Week Three | The Presentation

We had emailed Luis form Nana Mexico and arranged to have a meeting to discuss our three designs. We met up with him on Tuesday and showed him our van, poster and postcards designs on A3 paper. 

In the meeting Luis gave us feedback on each design and told us what we could do to improve them for his restaurants. 

Luis told us that he liked each of the designs and gave us some specific information about the poster design he was after. He wanted a poster with something on it that would sup up his company in a image or logo. For example, everybody knows the brand of McDonalds because of the golden arches. This gave us something to think about for our final designs. 

Luis gave us feedback on each of the designs and then decided for us to continue with the Perforated Postcard design. 

Below is our design that we presented to Luis from Nana Mexico and he gave us feedback on the design for us to improve on before the final deadline proofs.

Feedback:

Mix up the colour schemes for the backgrounds.

Move the logo to another position

Different choice of fonts

Different stock images

After feedback was given:

we have worked on some different design and have acted on Luis feedback that he gave us. 

Below is the design that is as close to the final design as possible. The fonts will be changed when we receive the correct fonts from Luis at Nana Mexico. 

Meeting Two with Nana Mexico:

Time: 11:45

Images from the meeting

We have presented our three ideas to Luis from Nana Mexico and he has decided to go ahead with the idea of a perforated postcard. Luis said some good things about our ideas but they could be improved slightly. 

Things to possibly change with the Perferated Postcard. 

Different logo positioning 

Decide on a #

Try different colour background

Decide on a image or logo that sums up Nana Mexico.

Make sure there is a consistent 1cm guide all the way around the design.

When were had the meeting with Nana Mexico we wrote down some improvements that could be made to the designs.

Feedback on the three concept designs:

Week Two: Advertising Plan

Video / online Element: 

The owner of Nana Mexico has asked for a print element to promote his company. We need to think about how else we could promote his business using other methods. For example we had the the idea of Luis creating a video which shows him and his cooks cooking up dishes. Also a general all round view of the restaurant could be included. 

Using Facebook / Social media to promote this would be useful as more people will view it instead of it being played in store. 

Advertising Plan: from Charlie Hall

Week Two: Concepts and Preproduction | Three Adcepts:

Adcepts:

The group are currently in the process of planning and starting to design mock print advertisements. 

What are our three ideas?

1. Printed perforated stickers / cards
2. New van sign writing / Design
3. A1 Posters for the upstairs of the Petty Cury branch

We currently don't have the logo or fonts that will be required for the final prints adverts but we are going to use the closest that we can find. 

Perforated Postcards:

Plan: 

This postcard will be given out by two methods. One method is when someone buys a meal or takeaway meal they will be given the postcard and will then read the card and do what is instructed on it. The other method that will be used with the postcards is giving them out to the public close to the two stores in Cambridge. The postcard will reach a smaller audience than the van as it is a smaller product and will only be seen by customers and shoppers in the town centre. The postcards can be produced in many different quantities but we have got some realistic quotes for the costings of the cards. 5,000 of the perferated cards will cost £299.48 including VAT and delivery. For 10,000 the cards will cost @399.98. The postcards will be effective when being viewed and the card can be viewed when given out and when walking people will continue to look at it and this will let them see what is on offer. Making the postcards will envolve someone creating the cards using photoshop and then getting all the correct fonts and making sure everything is placed correctly. To create the card it will take a day to create correctly form start to finish. There is no issues with copie write as the fonts are used by Nana Mexico and the image being used will be a stock image from the website.

Above is a first initial design of a postcard with one perforated edge. The colour background is from Nana Mexico's colour palet and stands out to the viewer. There is essential text on the card which includes where the stores are and the social media addresses. 

Previous Designs:

The design above is for an A1 poster that will be displayed inside the Petty Cury store in Cambridge upstairs. The target audience of this poster will be customers who are in the restaurent dining. The poster when seen will make the viewer think about the product  and possibly order it in the restaurent. It could take up to five times before the customer actually takes their time to view it.  The design includes a photograph as the customer will have more time to look at it and take it in. The printing costs of the posters will cost £5.99 or less if ordered in quantity. The posters would be available in store from 15th February 2015. The logo is copie written to Nana Mexico so there will be no issues. The photograph is also a stock issue from the website so no issues again. 

Other Designs:

Our second design is for a A1 poster that could be placed upstairs in the petty Cury store. The poster includes a variation of colours from the colour palette and is very bright. There is also the company logo and a photograph of a Mexican food dish. We have chosen to use a font that is as close to the actual font as possible. Overall, i think this is an eye catching fresh poster design. 

Our other design we went ahead with was a van decal design. The design is very colourful and bright which will attract attention of passers by and drivers on the road. The transfers include the company logo and telephone numbers. We have decided on a colourful and bright approach for this instead of a neutral colour scheme as we think it could be more effective. The van will be viewed by more people than the postcard idea. The van is around Cambridge picking up deliveries so the main names and numbers are included on the van. As the design is a van wrap it will cost £2000 to wrap the van. When it comes to effective frequency the van could not be as good as the postcards or posters as people may only see it once or twice whilst they are in town. According to Thomas Smith it takes twenty views to make the customer want to see what is on offer and then potentially buy the product on offer.  This means that the van will be the factory colour underneath and will not affect the bodywork. This will cost much more than the postcard of poster designs but the Owners hasn't said about a budget that he wants to spend. 

Production Plan: 

·      For each of our ideas we are advertising the companies name and what the company offers. We are also selling the company’s products, which are Authentic Mexican, fast food products. The products range from burritos, tacos and nachos. These items are available to eat in or takeaway.

·      The aimed target audience for this campaign is for tourists and shoppers who pass the Petty Cury store in Cambridge. The Mexican food is mainly for lunch so we are targeting people who are out around lunch times. People can range from tourists, people shopping in the area and office workers going out for lunch. We want the customers to feel that what they are eating is fresh and a unique dish. The meals that they are receiving to eat are personal to them.  

·      They have a split decision to make, as there is other restaurants close by such as Yo Sushi! and McDonalds. Nana Mexico offer specific dishes that cannot be found in other restaurants in Cambridge and this therefore makes them unique and stand out.

·      The main message for the campaign is to get across that the takeout restaurant is an authentic Mexican and everything produced there is fresh.

·      Everything from the food to the seating arrangements is Mexican. The owner is looking to get the message across a there is no other takeout like Nana Mexico in Cambridge and the surrounding area.

·      The campaign adverts are going to be in the stores and on social networks at the week beginning the 23^rd of February.

·      The advertisements will be finished by February 15^th 2015 ready for the client.

·      The adverts will be on Nana Mexico’s Facebook and Twitter pages. The ads will also feature on the webpage.

·      The campaign will be run for six months. The aim is to boost trade.

·      Roughs of the adverts will be shown to the client on Wednesday the 4^th of February 2015.

·      The final chosen advert will be ready for the client to view on the 18^th February.

·      Poster budget: 1 hour to photograph selected food. 2 hours to put all the elements together in photoshop.

·      Van Design: Allowing 1 – 2 weeks for professionals to take our designs and fit it to a van template which will be ready for printing and then transferred to the van. Will take a professional sign writer 3-4 hours to do.

·      Perforated Postcards, allow an hour to properly photograph burrito / taco with correct lighting. Will then need to add text in correct places using Photoshop and placing photos. Allow a day for full production.  

·      We have looked into the issue of there being inappropriate content on the ‘#bigassborrito’ but everything seems to be ok as Nana Mexico currently use this #.

·      There could be issues with people not thinking the food is very healthy. A chart of other fast foods could be produced and placed in the stores to show how the Mexican street food shapes up to other fast foods.

Week One:

Nana Mexico

The Market Position: 

There are currently some other Mexican restaurants located in Cambridge. These are:
Las Iguanas 
Chiquito

Chiquito has stores around the UK and has a high end website. 

They offer mexican food but also offer some English foods. Since there are other restaurants in the UK more people will have heard of them and they will have a bigger profile than the one off Cambridge stores of Nana Mexico. 

Their Online presence:
Nana Mexico have a facebook and twitter pages with their key information on. Such as their locations and menus. 

They also are included on the JustEat website which allows their customers to order food online and collect in 20 minutes. 

Current Image, Branding and Advertising: 
The website for Nana Mexico is simple but effective as it shows their foods and shows what current offers are available to their customers.

The brand currently has bright colours and will appear to students and teenagers. 

What do they sell?
In Nana Mexico they sell a whole range of Mexican cuisine. 

Some of their items are listed above. 

Potential Costings:

We have carried out some research into seeing how much printing the designs will cost. 

Posters: A1

When looking into printing A1 poster printing there are many different prices for different print papers. An average print paper will cost 5.70 but could be cheaper if printed in bulk. A company that could print the posters we found is called 'A1 Posters and Laminators'.

Meetings:

We are going to have a meeting with the Owner of Nana Mexico on Tuesday next week to show show him our first initial thoughts on his brief and see what ideas he has himself. 

The Meeting: Paper work

Company Choices

Company Choices

Backstitch is one of around 5 based in Cambridge to sell haberdashery, such as sew creative, sheep shop, hobbiecraft and John Lewis. The main competition would highly likely be John Lewis which is quite a large establishment with its own large advertisements and branding to compete with. Backstitch was established in 2010 by Alice Synge with the mission to supply stylish modern craft fabric and quality haberdashery to UK sewists. 

They advertise themselves on a number of social media platforms such as Twitter, Facebook, Instagram, Pinterest, Flickr and even have their own blog page to offer help, show what they make and to interact with customers more.

On the homepage to Backstitch, there is immediately an offer to try and get others interested in the merchandise, using special occasions as a way to put their name out there, even offering classes to help to make many products or to get more people interested in sewing. 

The homepage itself is quite simple yet it does catch your eye by how unique it is, the page is well laid out with offers throughout the page and immediately you can see ways of contacting them. The site has many options to click onto, whether you want to know about fabrics, digital patterns, kits & gifts etc.

Cambridge City Cycle Hire

Cambridge Cycle Hire | Consumer Research | Advertising Unit

Companies Current Logo

Market Position

Their position in the market is very predominant although not at its most prime as the company is located outside of central cambridge moreover many of its competition and main rivals are more in the centre of Cambridge.
The key to gaining additional awareness of City Cycle Hire would be to put out the most eye catching poster designs and best offers in central Cambridge to make people know they are about.

Online Presence
They're not predominant online although they do have a presence moreover they have a website which lists their services and prices and where they are located.
By expanding their online presence they can gain a lot more customers as well as a younger cliental that predominantly use facebook and other social media platforms.

Website

Current Website

The current website they use is outdated and although it features much information relevant to the company it leaves out social media integration and many other interactive features that other sites have and that could give the website an edge over the competition.

Cambridge Cycle Hire has no alternate online platforms that customers can use to directly contact them through, although there is an online form to fill out there is no clear email address etc. although a clear phone number printed multiple times all over the website.

Image, Branding and Advertising

The website already has a predominant theme with a set art style and design which is yellow with stripes and multiple images along the colours.