Week Four | Final Design Proofs and Display Board

Final Design: 

Final Plan for final design:

Distribution:

This postcard will be given out by two methods. One method is when someone buys a meal or takeaway meal they will be given the postcard and will then read the card and do what is instructed on it. The other method that will be used with the postcards is giving them out to the public close to the two stores in Cambridge. The postcard will reach a smaller audience than the van, as it is a smaller product and will only be seen by customers and shoppers in the town center.

Production and Costing:

The postcards can be produced in many different quantities but we have got some realistic quotes for the costing’s of the cards. 5,000 of the perforated cards will cost £299.48 including VAT and delivery. For 10,000 the cards will cost £399.98. The postcards will be effective when being viewed and the card can be viewed when given out and when walking people will continue to look at it and this will let them see what is on offer.

Who is in charge of each design element?

When creating the postcard we will have people in charge of different design elements.

Tom Adams – In charge of the background colours and other shape creation.

Charlie Hall – In charge of the typography.

Sophie Thomas – Photography and borders.

Total Costing’s:

X2 Meetings - £80 (2 Hours worth of time)

Design Process – £800 (20 hours)

All printing costs during task including mock ups (£25)

Travel Costs to desired location (£20)

Printing costs for postcards - £399.98

TOTAL: £1,324.99

Making the postcards will evolve someone creating the cards using Photoshop and then getting all the correct fonts and making sure everything is placed correctly. To create the card it will take a day to create correctly form start to finish. There is no issues with copy write as the fonts are used by Nana Mexico and the image being used will be a stock image from the website.

Dates:

The advert will be ready for the client on Friday 13^th February 2015. The client will be responsible for getting the postcards printed for the stores in Cambridge. Once sent to the client the finalised print can be ready to be handed out by 15^th March 2015.

Legal and Ethical:

    We have looked into the issue of there being inappropriate content on the ‘#bigassborrito’ but everything seems to be ok as Nana Mexico currently use this #.

·      There could be issues with people not thinking the food is very healthy. A chart of other fast foods could be produced and placed in the stores to show how the Mexican street food shapes up to other fast foods.

Th word ASS being used in other ads:

http://www.theguardian.com/lifeandstyle/2015/feb/16/advertising-reverse-hypersexualisation