Week One:

Nana Mexico

The Market Position: 

There are currently some other Mexican restaurants located in Cambridge. These are:
Las Iguanas 
Chiquito

Chiquito has stores around the UK and has a high end website. 

They offer mexican food but also offer some English foods. Since there are other restaurants in the UK more people will have heard of them and they will have a bigger profile than the one off Cambridge stores of Nana Mexico. 

Their Online presence:
Nana Mexico have a facebook and twitter pages with their key information on. Such as their locations and menus. 

They also are included on the JustEat website which allows their customers to order food online and collect in 20 minutes. 

Current Image, Branding and Advertising: 
The website for Nana Mexico is simple but effective as it shows their foods and shows what current offers are available to their customers.

The brand currently has bright colours and will appear to students and teenagers. 

What do they sell?
In Nana Mexico they sell a whole range of Mexican cuisine. 

Some of their items are listed above. 

Potential Costings:

We have carried out some research into seeing how much printing the designs will cost. 

Posters: A1

When looking into printing A1 poster printing there are many different prices for different print papers. An average print paper will cost 5.70 but could be cheaper if printed in bulk. A company that could print the posters we found is called 'A1 Posters and Laminators'.

Meetings:

We are going to have a meeting with the Owner of Nana Mexico on Tuesday next week to show show him our first initial thoughts on his brief and see what ideas he has himself. 

The Meeting: Paper work