Legal and Ethical Issues:

Analysis of the Skoda Cake Advert 2007:

Effect on the Audience: This print based advert doesn't have many points that could offend the audience or make them complain to the ASA. When asking other people in my family what they initially thought of the print advert they said they were surprised that a scale version could be made from cake and were amazed that it had been achieved. 

Relevant Issues of the representation:
In the advert the car is represented as having been full of lovely things which will make the viewer think in their mind about what will be in the car. For example the viewer could be thinking about what the seats and in car entertainment will be like. Also the staff or bakers are represented by having clean overalls or a uniform on. This represents them as being clean and professionals. This will then make the viewer think that the people creating and putting together the car are taking car with every part of the motor. 

Relevant Legal / Ethical issues

There doesn't seem to be any obvious legal issues with the ad as there is a variety of different people features in the ad. For example there are people of different races and cultures. I don't think that the ASA will get anyone complain about this ad as everything is in order with it. 

Role of relevant regulatory bodies: 

The ASA:

Comparison: 

The Skoda advert doesn't have any elements that may offend their viewers of the advert. There are many positive points with the advert. Things such as there being a variety of people in the image. For example there isn't a team of all white people. If there was a team of whites it may offend people of other races and cultures. The workers are all dressed in the same clothing which doesn't single anybody out for looking different. If the workers were wearing their own clothing some people viewing the ad may complain as they do not look like they are all working together and in the same team. Overall, i think that this advert will not get any complaints to the ASA and will continue to be printed. 

Advert 2)

Above is an advertisement for a new car from Buick Regal. The ad features a new car that is going to be released and it shows the car being driven close to the sea line. The is a description of the car and the prices of it located in the bottom right hand corner of the advert. In the top right corner there is a piece of typography that says "Listen closely and you may detect a German accent'.  These choice of words could have an impact on the customers that will go and buy the car. The car is made in Germany but the words make people think that the buyers of the car must have to be German also. This may stop people wanting to go out and purchase this car because of the words found on their ad. The ASA may receive some complaints about Buik Regal's choice of words on their ad.