Distribution Channels:

Where was the Skoda Cake Advert Distributed?

The advert was printed in some well known newspapers in the UK. The newspapers it was printed in were 'The Mail' and 'The Sun'. The advert also made it onto the front page of a Czech newspaper. 

There is no information online that shows if the advert was also distributed via outside advertising such as billboards, bus stops ads and train advertising. If the advert was shown on billboards or in bus stops it would attract more potential customers to buy the new car. 

The advert was aimed at people over the age of 35 and was a nationwide campaign. People all over the UK were purchasing the Mail and Sun newspapers and were viewing the advert. The advert also made it onto a Czech newspaper so the advert went out of the UK. The advert was a high budget production which cost over £500,000. 

Costings to Print the advert in the Papers:

The Sun newspaper offers two different sizes to print in the paper. They offer a 17x4 advert which costs £4,250 per week. They also offer a whole page option which costs £8,000 per week. 

The Mail Newspaper: 

The advert was also printed in the Mail newspaper but the size was not specified. Below are the rates of advertising in the Mail newspaper. I think that the advert would have either had a  whole page or half a page when printed. 

Social Media Presence:
The campaigns advert video was also shown on Youtube before the viewers video fully loaded which received over 700,000 views and was also promoted via Facebook on the Facebook timelines. After people sore the advert on Facebook they began to search the advert online via search engine Google and the advert received over 150,000 searches. 

The use of social media helped the ad campaign as thousands of people use social media every day and will view the ad and could share it or pass on what they have seen to other people. 

Was the advert successful?

The Skoda advert was successful and was awarded the commercial of the year at the British Television advertising Craft Awards. The Skoda ad also picked up the award for best model-making, as well as the best use of recorded music prize for the song My Favourite Things from The Sound of Music.